Tag: facebook

Social Networking Personalities

Social Networking Personalities

LittleComputerGirl

Most of us are cautious about things we post on Facebook, Twitter and G+. We should be cautious, because it is forever etched in digital history. When somebody accidentally presses send, there are no take backs. It’s done. It’s over. Even if you accidentally posted something, and then deleted it, it could have gotten emailed to somebody, or texted, or even a screenshot picture of the post.

From personal experience I have taken screen shots of posts that I knew were a mistake and would be deleted. It’s a fantastic way to preserve the information and then later unexpectedly spring the information on them.

So what if an employer goes trolling around the Internet to find information about you? Are you worried about what they find on Facebook? Facebook allows you to lock down your profile so it’s not publicly available, but those options aren’t turned on by default. The same privacy settings go for Twitter and LinkedIn. But what about Pandora? Pandora is an extremely popular service, but most people do not think of it as a social network. If you go to a person’s profile you can see likes, stations and comments.

If I were an employer, I would try and find the person’s profile on Pandora. I would look at Facebook and Twitter, but most likely you won’t find anything that will tell much about the person. Social networks like Facebook and LinkedIn promote likes but do not support dislikes. It’s a positive and friendly environment that usually will only show the most positive pieces of a person’s life. If you find a person’s Pandora profile I believe you can get the best insight into the person’s personality. If somebody looked at my Facebook profile they would think I’m a very interesting person who has a perfect life. If you’d look at my Pandora profile you would think that I’m a dark and disturbed person who likes to go clubbing.

Here’s a list of my Pandora stations: Today’s Christmas, Frank Sinatra, Smashing Pumpkins, Ke$ha, Bran Van 300, 311. Each station serves a purpose in my life. Each station comes in handy base on what mood I’m in. I think if a person saw this profile, it would give them much better insight into my personality than any of my other social networking profiles.

What are your experiences with social networking profiles? In this day and age, we have to be careful what we post. It’s not always about what we post on Facebook though. The next time you get turned down for a job it may not be based on what your last Tweet was, but maybe it’s from that like on the Marilyn Manson album.

How Do Established Companies Innovate?

How Do Established Companies Innovate?

Innovation

Most companies start form a few people who have a goal of running a business. Sometimes there’s a vision. Sometime’s there’s a very unique idea that will change an industry or create a new market. All of these start up scenarios require innovation. Once these start ups grow up and become established companies they want to protect the moat they created. This is normally done by continually updating their product. This same product is the one that likely initially disrupted the market. The continued enhancements of the product help to keep their position in the marketplace.

Once a company is established they tend to become comfortable with where they’re at in the market. Whether the business is taking advantage of an existing market through innovation, pricing, or creating a new market, a time will come when the business feels like their established. The business will often have loyal customers and good momentum in the market they are doing business in. This inevitable feeling of comfort will try to set in. The business will want to slow down especially if the employees have been working long hours just to get the business to the comfort point. So then the question arises… Should a business ever feel comfortable? It’s a fine balance between maintaining the status quo and trying to defend yourself from the next disruptive start up.

When Google launched Google Plus (g+), Facebook went into lock down mode. For about 2 months the staff was instructed to not leave the office. This is common in the game industry, but most employees were not expecting to not come home for 8 weeks. Studies have shown that burnt out employees become bitter and become less productive. This instance was a little different because all of the employees knew their stock options were about to become gold when Facebook went public. Facebook was able to hold their employees at ransom. Why not take advantage of the situation?

From the Facebook lock down, they were able to turn out enhancements to their chat and feed parts of the site. In that case g+ forced Facebook to innovate. If g+ were to not be unleashed to the world, Facebook would go along its merry way. Why? Because Facebook doesn’t want to push its employees to the extreme, like a communist regime. Burn out developers will most likely quit and end up working for a company who may end up disrupting what Facebook is doing.

Usually the answer is to innovate within the niche that you have created. If you’ve created a niche in the healthcare industry, it usually doesn’t make sense to jump into another industry and try to innovate there as well. When a company continues to innovate within their market, they are likely to increase their competitive moat they have already created.

Once and a while an established company will even have a big breakthrough that will support future growth for years, or even decades to come. This is what IBM is betting on with Watson, their super computer that thinks likes a human, but has vast more resources than a human does. The implications that Watson can have on society are enormous. In this case IBM is innovating with brute force, pouring billions of dollars into R&D along with purchasing companies that can help speed up the delivery of Watson to the market.

The larger the company becomes, the harder it is to innovate. At least innovate enough to move the earnings needle. That’s why companies in the S&P 50 usually resort to acquisitions to support their growth.

To me, innovating is a fascinating topic that I continue to learn about. I love to read how start-ups were born, and how established companies keep moving the earnings needle forward each quarter. I welcome your comments.