Tag: Advertising

Altruism in Advertising?

Altruism in Advertising?

A great truth in advertising example that rings a bell is the Domino’s Pizza campaign a few years ago. Dominos came out and said that their pizza sucked. They went out to see what would happen if they were honest to the viewing public. They didn’t just say the pizza sucked, but also said they’re coming out with a new recipe that is much better. The public responded very positively to the news, with sales increasing by 15% within a few months.

I first read about this phenomenon in Fortune, as they reported the stock price more than doubled within a year after the truth in advertising campaign began. I think it’s a great case study in how truth in advertising can work.