Month: April 2014

Apple advances tools and security to help keep their dominant position in the enterprise and education markets.

Apple advances tools and security to help keep their dominant position in the enterprise and education markets.

With Blackberry bleeding cash and recently laying off over 4,000 employees, they no longer have the privilege or owning the enterprise market. Blackberry’s share is so small in the enterprise now, they don’t even show up on most new activations charts. Blackberry’s CEO, John Chen, has given the company a 50/50 chance of survival. Enterprise needs a stable and dependable mobile technology partner. While Blackberry originally owned this market, Apple has made huge inroads in the last few years. In Q4 of 2013 mobile device activations favored Apple with a 73% market share for iPhones and over 91% for tablets with the iPad and iPad Mini. Tim Cook, CEO of Apple, has publicly stated how important the enterprise market is and how the company will continue to invest heavily in this space.

In February of 2014, Apple announced welcome changes to enterprise deployment, management and security. Apple also made it easier on students by allowing them to sign up for their own Apple IDs if the student is under the age of 13. The under 13 IDs require parental support to sign up and Apple also sets limitations on what services are available.

Apple has updated their Enterprise Deployment Overview document which explains how devices can deployed along with integrating personal devices as hybrid approach. Being able to support BYOD (bring your own device) is very important for enterprise deployment, seeing as how many employees are already carrying a mobile device with them. In a BYOD environment users can enroll in their corporate mobile device management (MDM) program by initiating the installation of a configuration profile on their device. If the owner of the device leaves the company, they can simply remove the profile. The devices can then be provisioned for apps and remotely managed just like a company purchased MDM device.

With employees reluctant to carry a Windows Phone, and Android still being having the perception of not being a secure platform, Apple should continue to dominate the enterprise market. They are definitely making it easy on corporations allowing volume discounts, purchase orders and devices configured before they are shipped. Apple’s focus on security only strengthens the argument to deploy/manage iOS devices for its employees.

This post was originally written for the Aspenware blog